RunPivot blog

Honest guides on experimentation tooling — what platforms actually cost, how they compare, and when a lighter-weight alternative makes more sense for your team.

Latest articles

July 23, 2026 · 8 min read
What the VWO and AB Tasty merger means for mid-market teams

January 2026 merger under Everstone Capital. Renewal checklist and options for mid-market experimentation teams.

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July 23, 2026 · 7 min read
Statsig, OpenAI, Amplitude: what SaaS teams should do

After OpenAI's acquisition and Amplitude's May 2026 handover, a practical guide for SaaS teams choosing an experimentation platform.

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July 9, 2026 · 9 min read
2026 RunPivot Experimentation Benchmark Report

How to benchmark your experimentation program in 2026: primary goals, typical control rates by industry, win lifts, and program velocity patterns from RunPivot.

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July 8, 2026 · 10 min read
The rise of agentic experimentation: how AI is changing A/B testing and optimization

What agentic experimentation is, why the category is shifting in 2026, how Optimizely Opal and AB Tasty Evi compare, and why AI-native teams choose RunPivot for the full test loop.

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July 8, 2026 · 8 min read
Switching A/B testing providers without losing a single week of learning

How to switch A/B testing platforms without losing momentum. What to migrate, what to leave behind, and how the move looks with five experiments or five hundred.

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May 22, 2026 · 6 min read
How much does VWO cost?

VWO hides pricing behind registration. Here is what Growth and Pro actually cost at 100K MTU — and how RunPivot compares for teams that only need A/B testing.

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May 19, 2026 · 5 min read
How much does AB Tasty cost?

AB Tasty does not publish pricing. Here is what mid-market and enterprise contracts typically cost — and how RunPivot compares for teams that want self-serve A/B testing.

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December 23, 2025 · 7 min read
VWO Starter is being discontinued, a practical guide for free users

VWO is discontinuing its free Starter tier (50K MTU). Who is affected, what to export before access ends, and how to migrate without breaking live experiments.

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