A/B testing
without the build queue.
Create split tests on pages, copy, and layouts from a prompt. RunPivot generates on-brand variants, splits traffic, monitors significance, and ships winners, built for marketers, not ticket queues.
RunPivot A/B testing flow showing audience targeting for mobile visitors, a live split test between two checkout CTA variants, and personalization rules that roll the winner out to each segment.
Test the page, not just the button
High-intent surfaces (pricing, checkout, signup) deserve more than cosmetic tweaks. RunPivot is built for those tests.
Pricing hero test
Control
50% traffic
Variant B
50% traffic
Variants from a sentence
Describe the change you want to test. RunPivot drafts control and challenger experiences that match your site, then launches the split when you approve.
+14.2%
97% confidence · Demo bookings
Significance built in
Every test tracks lift and confidence on your primary goal. No exporting to a spreadsheet to know if you can ship.
Best for: landing pages, pricing, checkout, signup, marketing sites.
Web-first experimentation
RunPivot focuses on client-side web and funnel tests. Server-side feature flags and in-app product experiments are not the core job, pair with your backend flag tool when you need both.
Why RunPivot for A/B testing?
Speed beats volume
More finished tests per quarter beats more ideas in a backlog.
On-brand by default
Variants look like your site because they are generated from your live pages.
One loop
Create, run, report, and roll out without switching tools.
Self-serve
Transparent pricing and signup. No sales call to run your first test.
Go deeper
Prompt-Built Tests
Describe a change in plain language and it becomes a live experiment.
See how tests startAgentic Experimentation
RunPivot watches live tests, calls winners, and keeps the queue moving.
See how it runsShip your next split test today.