Introducing Simulations →
RunPivot

A/B testing that runs itself 

Describe a change in plain English. RunPivot builds the variants, predicts the winner with simulated customers, then proves it with a real A/B test. Feature flags, session replay, and heatmaps included.

Free to start, no credit card needed

Trusted by growth teams

Chrome or ChatGPT

Two ways to launch a test 

Edit your live site in the Chrome extension, or ask RunPivot in ChatGPT and let it build the whole experiment from a conversation.

RunPivot for Chrome

Edit your live site directly.

Click any element on your page to change copy, layout, or CTAs, refine the agent's variants by hand, and launch with full control.

  • Point, click, and edit any element
  • Fine-tune AI-drafted variants
  • Opens beside your site in the side panel
Download RunPivot extension

RunPivot for ChatGPT

Run your tests from a chat.

Connect RunPivot in ChatGPT and ask how your site is doing. It finds friction, drafts the test, predicts the winner, and launches it for you.

  • Ask how your experiments are doing
  • Spot friction in heatmaps and replays
  • Draft, predict, and launch in one conversation
Open RunPivot in ChatGPT

We’re building Claude & Grok plugins too. Coming soon.

Meet Simulations 

Test your ideas with synthetic personas that act like real customers. They look at different versions of your page or product and predict which one will get more people to take action. You get a clear prediction up front, then run a real experiment to decide what ships.

See simulationsRead the announcement

Experimentation

Everything you need to describe a test in plain English, launch splits, and know when a variant wins.

Insights

Watch real sessions, see where people hesitate, and spot friction with heatmaps and replay.

Control & rollout

Ship safely with feature flags, guardrails, and agent-assisted rollouts when a test reaches significance.

A/B testing

Ship winning variants faster 

Describe what you want to test in plain English and let RunPivot build on-brand variants, run the split, and track significance.

A/B testingHypothesesHeatmapsAI variantsSignificanceHoldoutsTargetingResultsAgentSession replay
Start with RunPivot

Free to start, no credit card needed

Session replay & heatmaps

See why visitors drop off 

Replay sessions and read heatmaps beside live experiments so you know what to test next, not just what won.

ReplayClick mapsScroll mapsRage clicksFunnel analysisResultsInsightsSegments
Start with RunPivot

Free to start, no credit card needed

Feature flags & agent

Roll out winners with confidence 

Use feature flags for safe releases while the agent monitors tests, drafts follow-ups, and recommends rollouts

RolloutsIntegrationsSDK & snippetRage clicksGuardrailsAgentData warehouse sync
Start with RunPivot

Free to start, no credit card needed

Just describe what you want to test. 

Talk in plain English and let the RunPivot agent draft variants, watch significance, and stage rollouts. No prompt engineering required.

  • Describe a hypothesis the way you'd tell a teammate.
  • Review agent-built variants before anything goes live.
  • Ask follow-ups in chat while results are still running.
Start with RunPivot

Free to start, no credit card needed

We're here to make your switch simple 

Available for teams moving off legacy tools

Migration support for your stack: from snippet install to recreating key experiments, we help you match your current program on RunPivot.

Easy from day one. Describe a test in plain English and review variants within minutes of adding the snippet.

Expert support: experimentation specialists who help you design tests, read results, and roll out winners responsibly.

Learn more

Frequently asked questions 

What is RunPivot?

RunPivot is an AI-native A/B testing and web experimentation platform. You describe a change in plain English, RunPivot generates on-brand variants, launches the test, and automatically rolls out the winner at 95% statistical confidence. No developer tickets required for most tests.

How much does RunPivot cost?

Free is $0 forever for 5,000 events a month. Paid starts at $49/month billed annually ($64/month billed monthly) for 50k events, with every feature, and scales up to 1M events: 125k is $99/month billed annually ($129/month billed monthly). Enterprise is custom pricing. No credit card is needed to get started. Full details: runpivot.com/pricing

Do I need a sales call to buy RunPivot?

No for Free and Paid. Pricing is public at runpivot.com/pricing. Paid starts at $49/month billed annually, or $64 billed month to month. Enterprise is custom and starts with a conversation. Getting started is free, and no credit card is needed.

How is RunPivot different from Optimizely or VWO?

RunPivot is AI-native: describe a test in plain English and get on-brand variants without a developer ticket. Tests auto-launch and winners roll out at 95% statistical confidence. Self-serve pricing is on the site (from $49/mo billed annually) with no sales call required.

Do I need a developer to run A/B tests on RunPivot?

Usually not after one-time setup. Add the RunPivot snippet, then create variants from plain English, the visual editor, or custom code. Most marketers launch and monitor tests without ongoing engineering work.

What types of tests can I run?

A/B tests, split URL tests, multivariate tests, and personalization. Run on landing pages, product pages, checkout flows, and across domains. Sequential testing is available on Startup and above.

How does the AI experiment builder work?

Describe the change you want (for example, a stronger headline or simplified checkout). RunPivot generates on-brand variants, sets up the experiment, and can auto-launch. Winners deploy automatically when results reach 95% confidence.

Can RunPivot integrate with my analytics stack?

Yes. RunPivot connects to common analytics and marketing tools. Business and Enterprise include full third-party integrations. See runpivot.com/product/integrations for capability details.

Is RunPivot good for ecommerce?

Yes. RunPivot is built for ecommerce teams testing product pages, cart flows, promotions, and checkout. See runpivot.com/product/ecommerce for ecommerce-specific workflows and examples.

How do I get started?

Create an account at app.runpivot.com/register and pick a plan at runpivot.com/pricing. Or try the live demo at runpivot.com/go to describe a test and see variants generated in seconds.