Experiments first.
Rollouts when you win.
RunPivot uses traffic allocation and rollout controls to ship winning variants safely. If you need organization-wide server-side feature flags for backend code paths, you will want a dedicated flag platform alongside RunPivot.
Know what RunPivot is, and isn't
Buyers ask about feature flags. We answer honestly: web experimentation and winner rollout, not LaunchDarkly-style backend flagging.
Traffic splits on live pages
Allocate percentages to control and challenger variants on marketing and funnel pages. Pause, resume, or roll a winner to 100% when confidence hits your threshold.
Winner → 100% rollout
Optional approval step
From test to rollout
When a variant wins, ship it to all visitors in one step, or require approval first. That is rollout control for experiments, not arbitrary flag targeting across microservices.
Server-side and API flags are out of scope today.
Not a backend flag suite
Engineering teams running flags in application code, mobile apps, or multi-service architectures should evaluate LaunchDarkly, Statsig, or similar. RunPivot pairs well when marketing owns the web test loop.
Why teams still ask
Same vocabulary
Rollouts and splits sound like flags, we map experiments to how you actually ship web winners.
Pair with eng tools
Many stacks use RunPivot for web tests and a flag vendor for product code.
No oversell
Clear scope builds trust with engineering evaluators.
Faster web ship
Marketing-led rollouts without waiting on flag infrastructure for every headline test.
Related capabilities
Prompt-Built Tests
Describe a change in plain language and it becomes a live experiment.
See how tests startRun web experiments with honest rollout controls.