Introducing RunPivot 2.0: Put your ideas to the test
Today we’re launching RunPivot 2.0, our AI-native experimentation platform built to take the manual work out of testing and help more good ideas reach your customers. Describe what you want to change. RunPivot generates variants for you to review, runs the experiment, and monitors the results. Bringing the work from first idea to rollout into one workspace.
More experiments running. Less time getting them ready.
Why we built RunPivot
When Google Optimize shut down, we saw an opportunity to rethink how experimentation gets done.
Running a testing program takes more than splitting traffic. Someone has to turn an idea into a variant, get it live, track its performance and work out what to do next. For a busy team, each step competes with everything else on the calendar.
We built RunPivot to take more of that work off your hands. You bring the context: your customers, your goals and what you want to improve. AI helps turn that direction into experiments you can actually run.
With 2.0, prompt-built tests, agentic experimentation, session replay and heatmaps come together to support that workflow.
From “what if” to a live experiment
Say visitors are reaching your product page but few are taking the next step. You want to test whether making the customer benefit clearer will help.
Start a conversation in RunPivot:
Create a version of this hero that leads with the time customers save. Keep the tone consistent with our brand and make the call to action more direct.
RunPivot generates a variant for you to review and refine. You can adjust the direction through chat or use the visual editor for hands-on changes, then launch your experiment.
As visitors arrive, RunPivot tracks performance and statistical significance. Session replay and heatmaps let you explore how people interact with the page, adding context to the numbers and helping shape your next idea.
The same workspace supports the next decision: keep testing, refine the approach or move a winning variant towards rollout.
Automation that carries the work forward
Generating a variant is only part of the job.
RunPivot’s agentic experimentation helps keep the program moving by monitoring tests and surfacing results that need your attention. You spend less time checking dashboards and more time deciding what is worth exploring next.
A/B testing and split URL experiments give you ways to test different experiences. Replay and heatmaps help you spot opportunities. Reporting brings the results together so you can share what you learned with your team.
That means a shorter path between seeing an opportunity and doing something about it.
Built for teams with more ideas than time
RunPivot is for growth teams, marketers and businesses that want experimentation to become a regular part of how they improve their website.
Whether you’re refining a landing page, exploring a new message or improving a conversion journey, the goal is the same: make it easier to test your thinking with real visitors.
Start your first experiment
RunPivot 2.0 is available now.
Explore the plans, create your account and install the snippet. Then open New Chat and describe the first change you want to test.