See why users struggle.
Then test the fix.
Session replay and heatmaps live next to your experiments, not in a separate analytics tab. Find rage clicks and drop-offs, describe the fix in plain English, and launch a test without exporting clips to another tool.
Diagnosis and action in one place
Replay tools that never connect to tests leave lift on the table. RunPivot closes the loop.
Rage click · Checkout
Watch the moment conversion broke
Filter sessions by page, device, or campaign. Scrub to the second a user hesitated, rage-clicked, or abandoned, then form a hypothesis grounded in behavior, not guesses.
Click map
Aggregate clicks and scroll depth
See where attention lands on pricing, PDPs, and forms. Compare heatmaps before and after a winner ships to confirm the change behaved as expected.
“Mobile users miss the CTA below the fold” → live split in minutes
From clip to challenger
The replay that convinced you becomes the brief for Prompt-Built Tests. No screenshot ping-pong between tools, the same team, same workspace.
Why bundle replay with testing?
Context sticks
The person who watched the session launches the test.
Maps at scale
Aggregate view when you do not have time to watch 200 sessions.
Rage clicks surfaced
Friction signals bubble up on high-intent pages.
Post-ship validation
Confirm winners changed behavior, not just conversion rate.
Related capabilities
Prompt-Built Tests
Describe a change in plain language and it becomes a live experiment.
See how tests startAgentic Experimentation
RunPivot watches live tests, calls winners, and keeps the queue moving.
See how it runsStop exporting sessions to run a test.