Twelve brands. Four regions. One platform.
Enterprise experimentation isn't bigger CRO. It's a governance problem dressed up as a tooling problem.
Most enterprise teams already have experimentation programs. The question isn't whether to test — it's how to scale across brands, regions, and teams without sacrificing speed or oversight.
- 01
Per-brand instances don't scale
Twelve brands on twelve tools means twelve contracts, twelve setups, twelve training cycles, and zero shared learnings.
- 02
Central governance vs brand autonomy
Central marketing wants oversight. Brand teams want speed. Most platforms force a tradeoff — and the losing side drags the program down.
- 03
Generic AI is dangerous at scale
Off-the-shelf variant generators produce off-brand copy across twelve portfolios before central catches the damage.
- 04
Cross-brand learnings are lost
What works in your premium brand often informs your value brand. Without shared infrastructure, the insight stays in one deck.
One portfolio. One renewal cycle.
12-brand organisation
Separate platform contracts
Per-brand legacy tooling
Duplicate onboarding & training
Repeated across each brand
Cross-brand tests shared
Portfolio learnings trapped
Brand review cycles per test
Manual approval chains
Fragmentation cost
− $600k+Illustrative enterprise snapshot. Multi-brand orgs often pay for duplication before a single coordinated test ships.
Built around how your organisation actually works.
Central governance with decentralised execution. On one platform. With AI that respects every brand's specific rails.
One platform, every brand
Manage every brand and region from a central enterprise workspace. Per-brand guidelines, per-region rules, per-team permissions.
AI respects each brand
Each brand has its own tone-of-voice, forbidden phrases, and approved disclaimers. The AI generates variants inside each brand's rails, not generic across the portfolio.
Governance & approvals
Central sets policy, brand teams ship inside it. Approval workflows configurable per-brand, per-region, per-test-type. Audit logs by default.
Shared learnings infrastructure
Insights from one brand or region visible to others with controls. The cross-brand pattern recognition impossible with separate tools is the default here.
What enterprise teams actually run.
The KPIs central marketing actually reports up.
“We were running twelve separate Optimizely instances. Twelve contracts, twelve invoices, zero shared learnings. RunPivot consolidated that into one workspace with per-brand governance, same execution speed, half the spend, and we now compound insights across the portfolio.”Global Head of Digital · Multi-brand consumer enterprise
What enterprise teams ask before procurement begins.
How does multi-brand governance work?
Can we replace multiple existing experimentation contracts?
What about data location and regional requirements?
How do you handle enterprise identity and SSO?
Is there a dedicated CSM and onboarding?
How does cross-brand insight sharing work in practice?
Talk to our enterprise team.
Portfolio mapping. Migration plan from your current stack. Phased rollout designed for your governance model.