How much does AB Tasty cost?

Estimated AB Tasty pricing (May 19, 2026)

AB Tasty does not publish these figures. Ranges below are compiled from publicly reported user data, G2/Capterra reviews, and procurement benchmarks — verify with AB Tasty directly before budgeting.

After the VWO deal: questions to ask on your quote

Wingify (VWO) and AB Tasty joined forces in January 2026 under Everstone Capital. The brands still sell separately today, but packaging, discounting, and renewal terms will increasingly reflect one enterprise portfolio — not two competing mid-market vendors.

Treat any proposal dated before the merger as stale. Ask whether the quote bundles VWO modules, whether renewal pricing is locked for the full term, and whether your account would migrate to consolidated contracts later in 2026. PE-backed roll-ups in this category have a consistent pattern: longer sales cycles, fewer self-serve entry points, and quotes that assume annual commitment from the first conversation.

What AB Tasty includes

AB Tasty bundles a broad capability set — which helps explain the price tag when you use everything, and the poor value when you only need one piece.

• Visual editor for no-code A/B and multivariate testing
• AI-powered personalisation and recommendation engine
• Server-side and client-side experimentation options
• Feature flags and progressive rollouts (on higher tiers)
• High-touch account management and onboarding (enterprise)

Teams that only need A/B testing — without personalisation, feature flags, or a dedicated CSM — often find they are paying suite prices for a single workflow.

What buyers say — the good and the friction

AB Tasty earns strong reviews for its visual editor, breadth of features, and responsive support on enterprise accounts. Retail and e-commerce teams running mature testing and personalisation programmes frequently recommend it.

• Positive: robust feature set, polished editor, strong support on paid tiers
• Friction: setup complexity for personalisation rules compared to simpler tools
• Friction: reported page load impact from the experimentation tag on some sites
• Friction: no way to evaluate pricing or workflow without a sales conversation

When AB Tasty's cost is justified

• You run both A/B testing and personalisation programmes from a single platform
• You need server-side experimentation alongside client-side testing
• High-touch account management and enterprise SLAs are requirements, not nice-to-haves
• Your team has budget for six-figure annual contracts and procurement cycles to match

If your primary need is shipping A/B tests quickly without a sales cycle or six-figure commitment, AB Tasty's pricing model is often the wrong fit — regardless of how good the product is.

What teams actually pay

Because AB Tasty keeps rates private, buyers rely on peer reports and procurement data. The picture that emerges is consistent: this is an enterprise-priced platform, not a mid-market tool you can spin up on a credit card.

• Mid-market companies commonly report $1,000–$3,000 per month for core experimentation features
• Annual contracts frequently start around $40,000–$60,000 for smaller enterprise deployments
• Large retailers and multi-brand programmes often see $100,000–$150,000+ per year
• Two teams with similar traffic can receive very different quotes depending on negotiation and bundled modules

The lack of a public price list makes comparison shopping harder — which is why teams evaluating AB Tasty should get quotes from at least two alternatives before signing.

How AB Tasty pricing works

AB Tasty quotes every deal individually. Pricing depends on your monthly session volume, which product modules you need (testing, personalisation, feature experimentation), the level of support and onboarding included, and whether you commit annually.

There is no self-serve checkout. To get a number, you request a demo, complete a discovery call, and receive a custom proposal — often with annual commitment requirements baked in from the start.