What the VWO and AB Tasty merger means for mid-market experimentation teams
If you run A/B tests on a mid-market budget, the January 2026 merger under Everstone Capital affects your renewal more than a press release suggests. Here is what to check and what your options look like.
What changed for you
Mergers in experimentation rarely mean your tool disappears overnight. They mean packaging, pricing, support tiers, and roadmap priorities get reorganized around larger contracts.
If you are a mid-market team that signed up for self-serve A/B testing, the practical risk is paying enterprise prices for capabilities you already had, or losing self-serve paths entirely.
What to check in your contract now
- Renewal date and auto-renew clause
- Which products you pay for today (Testing, Insights, Personalize, etc.)
- MTU tiers and overage rules in writing for the next 12 months
- Export of active experiments, audiences, and historical results
- A 90-day evaluation window if renewal is within six months
What your options look like
Stay and renegotiate if bundled CRO capabilities justify the cost and your procurement process can absorb longer sales cycles.
Migrate if your primary need is fast, no-code positioning tests on pricing, signup, and onboarding surfaces.
Run parallel for 60 to 90 days: finish in-flight tests on the incumbent, start the next round on an alternative, compare time-to-first-test and cost without betting the whole program on day one.
If you evaluate RunPivot
RunPivot is independent with pricing on the page. Describe a test in plain English, ship on-brand variants, start on a permanent free tier, and upgrade when event volume grows.
See our SaaS product page for pricing-page and onboarding use cases, or compare RunPivot vs VWO directly.
Evaluate RunPivot on your SaaS surfaces
Permanent free tier. No card, no time limit.
Frequently asked questions
Published July 23, 2026. Merger details based on public announcements from VWO and AB Tasty. RunPivot is not affiliated with VWO or AB Tasty.