For digital, creative and performance agencies

Sell experimentation. Without staffing for it.

RunPivot is the white-label experimentation platform agencies use to deliver CRO across every client retainer. AI generates the variants. Your team owns the strategy. The client sees their logo on the dashboard. One platform, every client, agency-priced.

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15–30%

Typical retainer expansion

White-label

Dashboards & reports

Per agency

Not per client

No CRO hire

Required

The problem

Agencies know clients want CRO. The problem is making the unit economics work.

Adding experimentation to a retainer should be the easiest expansion an agency makes. Today it's one of the hardest, because the tooling and talent both cost more than the line item supports.

01
CRO talent is scarce and expensive
A senior specialist costs more than most retainers support, and one person can't stretch across ten accounts.
02
Enterprise tools are priced per client
Platform costs stack with every account, eating the margin before a single test runs.
03
Reporting costs more than the testing
A custom client deck every test cycle, usually under-billed, always over budget on hours.

One client. One month of CRO.

Typical mid-size retainer

CRO line item billed to client

+ $4,000

Enterprise testing platform

Per-client seat on a legacy tool

− $1,200

Senior CRO specialist time

15 hrs across strategy, build, QA

− $2,250

Reporting deck prep

8 hrs, mostly unbilled

− $1,200

Margin on the engagement

− $650

Illustrative figures for a mid-size client retainer. Most agencies discover this math after they've quoted the work.

How RunPivot solves it

Designed around the agency P&L.

Multi-client by default. White-label by default. AI handles the variant generation that would normally require a senior CRO hire.

One platform, every client

Manage all your clients from a single agency workspace. Switch contexts in a click. Pricing scales with you, not against you.

White-label reporting

Client dashboards carry your brand, not ours. Exportable test reports designed for monthly retainer reviews, generated in minutes.

AI does the ideation

Variant generation that would normally need a senior CRO strategist is handled by AI working inside each client's brand. Your team curates and approves.

Partner pricing

Per agency, not per client. Tiered for the number of active workspaces. The margin actually works on small and mid-sized retainers.

Use cases

How agencies actually use it.

Add CRO to existing retainers

Bolt experimentation onto media, SEO, or paid social retainers as an upsell line item

15–30% retainer expansion

Win pitches with CRO as a wedge

Lead pitches with "we run experiments on every campaign" instead of generic creative claims

10–20% win-rate lift

Productise a CRO retainer

Three-tier offering, audit, monthly A/B testing, full optimisation program

Higher gross margin

Multi-client compound learnings

Insights from one client's tests inform every other client in the same category

Compound IP growth

Conversion audits as a lead magnet

Free or low-cost CRO audit as a top-of-funnel offer for full-service prospects

20–40% lead-to-retainer

Metrics that matter

The numbers your agency P&L actually moves on.

Retainer expansion rate

The agency-specific KPI no other vendor talks about. CRO is the easiest upsell.

Client retention / churn

CRO programs are sticky. Clients stay because the work compounds.

Gross margin per CRO FTE

AI-assisted variant generation changes this number meaningfully.

Pitch win-rate with CRO in scope

Track it. It changes how you pitch.

What agencies say

“We added CRO to six retainers in a quarter. Each one expanded by a meaningful percentage. Under the old model this work would have needed two senior CRO hires, RunPivot let us do it with our existing strategists.”

Head of Strategy · Digital agency

Trusted by agencies likeDigital agencyPerformance agencyCreative agencyFull-service

Common questions

What agency leaders ask before signing up.

How does white-label work?

Client dashboards carry your agency's brand, your logo, your colours, your domain on shareable reports. RunPivot is in the background. Clients see your agency delivering experimentation as a service.

How is this priced for agencies?

Per agency workspace, with tiered pricing based on number of active clients. Not per-client like enterprise platforms. The margin math actually works on small and mid-sized retainers.

Can our strategists still own the program?

Yes, and they should. The AI generates variants; your strategists pick, approve, and interpret. The judgement is still your team's. The grunt work is automated.

What about reporting? That's where our margin dies.

Reports auto-generate against your client's KPI framework. Editable, exportable, brandable. Most agencies cut their reporting time from days to under an hour per client cycle.

What size agency is this for?

Boutique to mid-sized, typically 5 to 100 people. Larger agencies tend to have in-house CRO teams already. The sweet spot is agencies who want to offer experimentation but can't justify a senior CRO hire.

Can we use RunPivot to win new business?

Yes. Pitches that lead with experimentation outperform creative-only pitches at the proposal stage. Several partner agencies use RunPivot specifically as a competitive differentiator in new business presentations.

Add experimentation to your retainer mix without hiring for it.

Book a partner demo. We'll walk through the agency dashboard, partner pricing, and answer the white-label question your team will ask.

Book a partner demo See partner pricing