For B2B and B2C SaaS

RunPivot builds SaaS experiments from a plain-English prompt.

Test pricing pages, onboarding, and activation flows from a single prompt. Tawk.to lifted demo bookings 58% with a pricing-page test on RunPivot.

Start free. No card, no time limit.See pricing →

+58% demos

Tawk.to pricing-page lift

+18%

Avg. winner lift

+15% to +35%

Benchmark · B2B SaaS win lift

Permanent

Free tier

The problem

SaaS teams know experimentation matters. They're A/B testing the wrong things.

The lift potential on most SaaS sites is enormous. The actual lift programs are tiny, and the gap is rarely about platform capability.

01
Cosmetic tests, real budget
Most programs burn cycles on button copy and hero swaps. The lifts stay marginal because the changes are marginal.
02
Positioning tests stall before they ship
PMs stack pricing and onboarding hypotheses faster than engineering can build variants. High-intent tests wait in the queue.
03
Pricing pages get tested once a year
Your pricing page is the highest-stakes surface on the site. Most teams ship it once and revisit only when a plan changes.
04
Trial-to-paid is a black box
Top-of-funnel gets endless attention. Onboarding, activation, and in-app prompts almost never get the same test cadence.

One quarter. One SaaS growth team.

Typical B2B SaaS program

Button & hero copy tests

Low-intent surface area

Pricing page tests shipped

Highest ARR leverage on site

Trial-to-paid flow tests

Onboarding + activation

Avg lift on declared winners

Cosmetic-heavy program mix

+4%

High-intent tests still waiting

Illustrative program snapshot. Teams know where the lift lives — pricing, onboarding, activation — but ship mostly on what is easy to build.

How RunPivot solves it

Built for the A/B testing SaaS teams say they want to do but don't have the resources for.

Test positioning, not just words

The AI generates variants at the message level, different value props, ICPs, framings, not just synonyms of "Get Started."

PMs ship from a prompt

Describe the change in plain English. RunPivot generates on-brand variants and launches the split from the visual editor.

Pricing-page native

Test plan ordering, feature framing, comparison angles, anchor pricing, without breaking your billing logic. Pricing is a first-class testable surface.

Built for PLG

Test signup flows, in-product activation prompts, and trial onboarding with the same tool you use for top-of-funnel.

Use cases

What SaaS teams actually test.

Pricing page positioning

Plan ordering, feature emphasis, anchor pricing, billing toggle defaults, comparison framing

Demo vs trial CTAs

Which to lead with, on which pages, with what framing

Signup form & flow

Number of fields, social signup placement, trial-without-credit-card framing

Hero value prop

Outcome-led vs feature-led vs ICP-led framings, social proof placement

In-product activation prompts

Empty state CTAs, onboarding tour copy, first-action framing

Comparison & alternatives pages

Competitor comparison framing, feature emphasis, switch-cost messaging

Metrics that matter

Test what actually moves ARR.

Not interactions. Not micro-engagements. The numbers your board cares about.

Qualified trial signups

Qualified, not raw, tuning the form to filter, not just collect.

Trial-to-paid conversion

The metric that actually moves ARR. End-to-end testable.

Time-to-activation

How fast new users hit the "aha" moment. The PLG north star.

Pricing page → plan select

The part of the funnel everyone ignores. Highest-leverage test surface in SaaS.

What teams say

“We ran a pricing-page test through RunPivot and saw a 58% lift in demo bookings. Pricing is now a permanent test surface for us, not a once-a-year project.”

Tawk.to · Read the case study

Built for teams likeB2B SaaSB2C SaaSPLG-nativeVertical SaaS

Common questions

What SaaS teams ask before signing up.

Can we test our pricing page without breaking billing logic?

Yes. RunPivot tests the presentation layer, plan ordering, feature framing, copy, anchor pricing display, not the billing logic itself. Your Stripe, Recurly, or Chargebee setup is untouched.

Does this work for product-led growth funnels?

Yes, and PLG is a place where most experimentation tools fall short. We let you test signup, in-product activation prompts, and trial onboarding with the same setup you use for top-of-funnel.

How is this different from VWO or Optimizely now?

VWO and AB Tasty merged on January 20, 2026 under Everstone Capital. Renewals may move upmarket with less self-serve access. RunPivot is independent with pricing on the page: describe a test, ship on-brand variants, start on a permanent free tier.

What about server-side experimentation?

Visual editor changes are client-side. For server-side experiments, feature flags, gradual rollouts, backend logic tests, most teams use a tool like LaunchDarkly alongside RunPivot. We're explicit about that boundary rather than pretending to do everything.

Can our PMs run tests without engineering?

Yes, that's the whole point. PMs and growth teams ship variants directly. Engineering installs the snippet once, then stays out of the loop unless something breaks.

How long does a typical pricing page test take?

Pricing page tests typically reach statistical confidence in 7–14 days for SaaS sites with moderate traffic, thanks to sequential testing methods that are faster than traditional frequentist approaches.

Test the things that actually move ARR.

Start free on a permanent tier. No card, no time limit.

Start free. No card, no time limit.See pricing