RunPivot vs Convert
Two transparent, marketer-friendly A/B testing platforms compared. One AI-native, one battle-tested for over 15 years.
At a glance
| Feature | RunPivot | Convert |
|---|---|---|
| AI-generated variants | ✓ Native | AI Wizard in editor |
| On-brand AI (uses your design system) | ✓ | — |
| Visual editor | ✓ AI canvas | ✓ |
| A/B, split URL, multivariate testing | ✓ | ✓ |
| No-code variant creation | ✓ | Partial |
| Time to first test | Minutes | Hours |
| Self-serve sign-up | ✓ | ✓ 15-day trial |
| Pricing model | Transparent, flexible | Transparent, MTU-based |
| Built for the AI era | ✓ From day one | Retrofitted |
What Convert does well
Convert is one of the more credible A/B testing platforms in the market — transparent pricing, 15+ years of operation, strong privacy posture (GDPR/CCPA compliant, SOC-2 and ISO 27001), and a reputation for reliable support. The platform has become a popular Google Optimize replacement, with plans starting around $299/month and a real focus on flicker-free execution. For teams who want a mature, ethically-run testing platform without enterprise overhead, Convert is a strong choice.
Where RunPivot wins
AI does the variant work, not your designers
The bottleneck in most A/B testing programs isn't ideas or tools — it's execution. Designers get pulled onto roadmap work, devs deprioritise experiment tickets, and tests die in backlogs. RunPivot generates on-brand variants from a prompt. Your team writes the hypothesis, RunPivot ships the variant.
On-brand by default
RunPivot uses your brand system to generate variants that actually look like your site. No more A/B tests that look like they were made in a different decade. This is the difference between testing real ideas and testing whatever your visual editor will let you drag.
AI-generated variants vs manual editing
Convert's editor includes some AI assistance for content suggestions, but variant creation is still fundamentally a manual visual-editing workflow. RunPivot generates full on-brand variants from a prompt — your team writes the hypothesis, the AI builds the variant, you ship. Different category of speed.
Built for teams who got tired of waiting
RunPivot was founded because the existing experimentation tools were built for a pre-AI world. We started from a different question: what would A/B testing look like if AI generated the variants, the brand stayed consistent, and the dev team never became the blocker?
When Convert is the better choice
- You want a mature, battle-tested platform with 15+ years of track record
- Privacy compliance (GDPR, HIPAA, SOC-2) is a hard requirement
- You need 90+ native integrations with the existing martech stack
- You prefer manual visual editing over AI-generated variants
- Heatmaps and session replay matter as part of your CRO workflow
When RunPivot is the better choice
- Your test ideas die waiting for design or dev capacity
- You want experiments that look like they belong on your site, not bolted on
- You're a marketing or growth team that doesn't want to negotiate procurement to start testing
- You want to ship 5x more experiments per quarter without hiring
- You believe AI-native tools will outperform legacy tools retrofitted with AI features
Common questions about switching
Last updated: April 2026. Comparison information about Convert is based on publicly available pricing, documentation, and verified user reviews. RunPivot is not affiliated with Convert.