Experimentation
Everything you need to describe a test in plain English, launch splits, and know when a variant wins.
Button Color or Text Test
/pricing · 50/50 split
Control3.81%
Variant BLeading3.97%
Visitors
12,847
Lift
+4.2%
Confidence
96%
Welcome to RunPivot
The unified platform for
website experimentation
Consolidate A/B testing, feature flags, session replay, heatmaps, and agentic experimentation in one platform.
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Trusted by growth teams
RunPivot Experiments
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Create an experiment
Type what you want to create, or interact with your experiments.
What experiment should we create?
Agent
How are my tests doing?Create an experiment with a variantTest a clearer headline
All experiments 26Create new experiment
SaaS Hero Homepage
/ · Homepage · 2 variations
Button Color or Text Test
/pricing · Pricing · 2 variations
Meet Simulations
Our AI-driven simulations run customers through your landing pages, products, and campaigns to predict who will convert, who will leave, and why. Run one before you spend the money.
Live
Insights
Watch real sessions, see where people hesitate, and spot friction with heatmaps and replay.
acme.io/pricing
1,479 sessionsScroll depth62%
Control & rollout
Ship safely with feature flags, guardrails, and agent-assisted rollouts when a test reaches significance.
pricing-cta-variant-b
Feature flag · Production
10%
50%
100%
Error rate 0.2% Bounce within guardrail
RunPivot agent
Variant B hit 96% confidence. Roll out to 100%?Roll outKeep at 50%
A/B testing
Ship winning variants faster
Describe what you want to test in plain English and let RunPivot build on-brand variants, run the split, and track significance.
Hypotheses
Heatmaps
AI variants
Significance
Holdouts
Targeting
Results
Session replayStart with RunPivot
60 day free trial, no credit card required
Describe what you want to test…
Control– conv.
acme.io/pricing
Pricing
Pricing that scales with your team
Get startedVisitors0
Variant B– conv.
acme.io/pricing
Waiting for a description
Visitors0
Significance –Not started
Session replay & heatmaps
See why visitors drop off
Replay sessions and read heatmaps beside live experiments so you know what to test next, not just what won.
Click maps
Scroll maps
Rage clicks
Funnel analysis
SegmentsStart with RunPivot
60 day free trial, no credit card required
Checkout funnelnorthwind.shop · last 7 days
0%Viewed product
0%Picked a size
0%Added to cart
−54% at size selection. 214 sessions dropped here.▶ Watch
Feature flags & agent
Roll out winners with confidence
Use feature flags for safe releases while the agent monitors tests, drafts follow-ups, and recommends rollouts
Rollouts
SDK & snippet
GuardrailsStart with RunPivot
60 day free trial, no credit card required
Agent found a winner
Variant B beat the original on form submissions.
Visitors in the test
0
Conversions
0
Leading variant lift
+0.0%
Confidence
0%
form-cta-variant-b
Serving 50% · guardrails passing
Just describe what you want to test.
Talk in plain English and let the RunPivot agent draft variants, watch significance, and stage rollouts. No prompt engineering required.
Describe a hypothesis the way you'd tell a teammate.
Review agent-built variants before anything goes live.
Ask follow-ups in chat while results are still running.
Start with RunPivot
60 day free trial, no credit card required
RunPivot New Chat
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Good morning, User
How can I help you today?
Agent
How are my tests doing?Improve my headlineAdd social proof
We're here to make your switch simple
Available for teams moving off legacy tools
Migration support for your stack: from snippet install to recreating key experiments, we help you match your current program on RunPivot.
Easy from day one. Describe a test in plain English and review variants within minutes of adding the snippet.
Expert support: experimentation specialists who help you design tests, read results, and roll out winners responsibly.
Ready to ship your next experiment?
Start with RunPivot
60 day free trial, no credit card required