How Te Pūtake Living tests every step of the journey home
Te Pūtake Living (teputakeliving.co.nz) is a Māori-led modular housing provider in New Zealand helping tribal land trusts and housing partners explore multi-home community development on ancestral land and affordable home options. Copy is tested in English and Māori, the Indigenous language of New Zealand. Their marketing team uses RunPivot to test and improve the website journey in plain English. No code, no SDKs, no waiting.
The challenge
Housing websites serve very different audiences at once: people researching their first modular home on ancestral land, tribal land trust partners evaluating multi-home community development pathways, and organisations looking for a trusted build partner. Each group arrives with different questions, and silent confusion on any page means a lost conversation.
Te Pūtake's team knew the journey could be clearer, but every copy or layout change used to mean briefing a developer, waiting on a sprint, and hoping the update still matched brand and cultural values on launch day.
How they use RunPivot
Instead of a quarterly website refresh, the team runs continuous experiments on the pages that matter most. Here's where RunPivot fits into their workflow:
Homepage messaging for home buyers
The team tests headline and CTA variants on the homepage so visitors quickly understand modular housing options on ancestral land, eligibility, and what to do next. Described in plain English, launched without a developer ticket.
Multi-home community development for tribal land trust partners
Partner-facing pages are experimented on to clarify the pathway for multi-home community development on ancestral land, funding context, and how tribal land trusts can start a conversation with Te Pūtake. RunPivot writes the variants; the team picks the direction.
Enquiry flows and the interactive home configurator
Form layouts, proof points, and trust signals on enquiry pages, and flows through their interactive home configurator, are tested continuously. The marketing team describes what they want to try; RunPivot generates on-brand variants and measures which version brings more qualified leads.
Winners ship automatically at confidence
When a test reaches 95% statistical confidence, the winning version rolls out automatically. The team keeps improving the website journey while engineering stays focused on housing delivery.
What changed for the team
Marketing can describe a test: “make the multi-home community development CTA clearer for tribal land trust partners” or “try a warmer hero image with people on site,” and have variants live the same week. There's no queue of experiments sitting behind engineering priorities.
That matters for a housing provider where trust is built face to face, but often lost silently online. Small, well-scoped tests on the right pages compound into a website that feels as intentional as the homes they build.
On imagery: Te Pūtake Living uses real photos of homes and people, not product dashboards, so every test reflects the organisation their partners and home buyers actually meet.
Takeaways
- Different audiences, one website. Test page-by-page for home buyers, tribal land trusts, and partners instead of guessing what works for everyone at once.
- Plain English beats tickets. Describe the change you want; let RunPivot write the variants and measure the result.
- Continuous beats annual. Housing journeys evolve. Your website experiments should too.