The A/B testing platform you've been waiting for.
Turn visitors into customers.
Run web experiments, A/B tests, uncover insights, and grow with confidence.
Turn insights into impact.
Pivot helps modern teams run smarter experiments, uncover behavioral insights, and grow with clarity — all in one unified platform.
Launch tests easy as!
Launch your first test in seconds, no developer required
Unified Learning Loop
See every experiment, metric, and user session in one place
Hosted Locally
Proudly built in Australia & local data ready.
AI-Assisted Experimentation
Powered by AI, trained on real growth data.
Smarter testing starts here
Experimentation
Design, launch, and measure experiments across your website or product, without code or complexity. Pivot helps you test ideas faster, uncover what truly moves the needle, and scale winning variations automatically.
Validate Ideas Faster
Quickly spin up A/B or multivariate tests with AI-generated variations. Eliminate guesswork and learn what works before scaling across your site.
Automate What Works
When a variant wins, Pivot can roll it out automatically — helping your team focus on strategy instead of manual rollouts and reports.
Know what converts and why
Product Analytics
Track every experiment, conversion path, and engagement metric from a single dashboard. Pivot's AI-powered analytics reveal the why behind the data — giving you clear, actionable insights to boost performance and customer experience.
Unified Dashboard
Track every experiment, conversion path, and engagement metric from a single dashboard — no more switching between tools or missing critical connections.
AI-Powered Insights
Pivot's AI reveals the why behind the data, giving you clear, actionable insights to boost performance and customer experience.
On the fly AI suggestions to your inbox
AI suggestions
Get weekly, data-backed ideas from our A/B testing AI delivered straight to your inbox. Each suggestion highlights what to test, why it matters, and the potential impact, so you can keep improving conversions without spending hours in dashboards.
Data-Backed Ideas
Each weekly suggestion is powered by your actual experiment data and analytics, ensuring every recommendation is relevant to your specific performance and goals.
Clear Impact Guidance
Every suggestion explains what to test, why it matters, and the potential impact — so you can prioritize the experiments that will drive the biggest improvements.
Pivot Pricing
Find the plan that works for you
Free
No credit card required
per standard user*
For developers and early exploration
- 200k page views
- Limited projects, tests, and goals
- Single team member
- No-code visual and code editor
- A/B testing & Split URL testing
- Pivot AI Helper
- AI-assisted goal verification & content suggestions
- Cross-domain testing
- Share interactive reports
Startup
20% SAVINGS
Billed Annually
per standard user*
For growing, collaborative teams
- Everything in Free, plus...
- 1 million page views
- Unlimited projects, tests, and goals
- Sequential testing
Business
20% SAVINGS
Billed Annually
per standard user*
For teams who need more control
- Everything in Startup, plus...
- 5 million page views
- Unlimited team members
- Rich permission controls
- Priority support
- No-code deployment
- Full 3rd-party integrations
- Campaign scheduling
- Custom Branding
Enterprise / Agency
Flexible pricing that scales with your business
For teams & orgs operating at scale
- Everything in Business, plus...
- 50 Million+ page views
- Customized solutions
- Integrations support
- Priority support
- Dedicated CRO Consultant
- Dedicated CSM
- Live Chat Support
- Service Level Agreement (SLA)
Who Pivot is for?
Built for teams of every size — from first test to full-scale experimentation.
Enterprise
Empower large teams with AI-driven insights and scalable experimentation workflows.
Start ups
Validate ideas fast and optimize growth with lightweight, automated testing tools.
Agencies
Manage multiple clients, streamline reporting, and showcase measurable results.
Frequently asked questions
Pivot
Your conversions should scale, not stall. Let's talk.